Twitter Party!

To get into the back to school sales frenzy that so many retailers can't resist, Oceanhouse Media announced a twitter party in late August 2011 to engage followers in communicating how they get ready for Back To School. Followers who join the discussion had the opportunity to win great prices such as e-books. This is just another example of how Oceanhouse Media is utilizing the electronic forum to get new consumers with children to not only know their brand but get involved. With the chance to win free books, it's a great way for consumers to test the waters. If they like what they see, it's only a matter of time before they come back to buy, buy, buy!